Rinse your mouth, it's Greenwash!

August 21 2008 / by jcchan / In association with Future Blogger.net
Category: Environment   Year: 2008   Rating: 3

Going green is a noble cause. Both corporations and consumers are picking up on the trend due to market pressure. There’s no question about it, buyers like me feel warm and fuzzy when they purchase a product that is truly both sustainable and Eco-friendly.

But although this movement has grand intentions, it is not without its demons. After all, how can you tell if a product is really Eco-friendly or if the manufacturer just wants to make a quick buck? Enter Greenwashing, the practice of tricking consumers into believing a product to be green.

Examples of this practice include slapping a nice palm tree on a bottle of corrosive chemicals or being ambiguous about their environmental claims. Increasingly, greenwashing is a growing trend that any informed consumer must watch out for.

In the GE Ecomagination commercial below, the company portrays a mining operation with sexy and slender miners having fun with the pick-axes and drilling machines. The message is that energy from coal is getting more beautiful because of GE’s emissions reducing technology. It is an abundant resource that’s for sure, with an estimated supply of 250 years.

But many of us know that coal is the dirtiest burning fossil fuel, releasing hefty amounts of sulfur-oxides that produces acid rain and greenhouse emissions. Coal extraction is also a brutal process that severely scars the environment from strip mining and unthinkable amounts of toxic sludge (read: Thousands of tons). So what does a company like GE have in their bag of tricks that would make coal a viable candidate for all our future power needs?

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