Stop worrying about ‘peak oil’ production, focus on ‘peak demand’!

August 01 2008 / by Garry Golden / In association with Future
Category: Environment   Year: General   Rating: 6 Hot

By Garry Golden

Most of us have read about peak oil production in which the ability to extract oil reaches a growth plateau and fails to keep pace with accelerating demand. The result could be managing a ‘peak and plateau’ scenario as we gradually shift away from oil, or a ‘peak and collapse’ scenario as the world economy stumbles and cannot adjust to a more rapid decline in production.

But what about the implications of ‘peak oil demand’ from energy consumers? And how might it change the future of the transportation industry?

This notion of ‘peak demand’ is supported by a new report from leading energy-sector forecast firm CERA titled ‘Dawn of a New Age: Global Energy Scenarios for Strategic Decision Making- The Energy Future to 2030’.

CERA suggests that because of high energy costs the US could reach ‘peak gasoline demand’ in the next ten to fifteen years, and possibly plateau as early as 2010. As our vehicles become more efficient and we change behavior, our demand for gasoline will plateau.

CERA’s forecast of ‘peak demand’ is a game changing concept because it shows the transportation industry the ceiling of its growth opportunities in the world’s largest economy. It also forces drastic changes to enable more growth around a new platform as we electrify the world’s transportation sector.

If peak production is our biggest challenge, ‘peak demand’ might be our best incentive for innovation! (Continued)

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SolarWorld opens plant with 500 MW capacity in cloudy Oregon

October 18 2008 / by Garry Golden
Category: Energy   Year: 2011   Rating: 2

SolarWorld has opened North America’s largest solar cell manufacturing facility in Hillsboro, Oregon. The facility is expected to reach a capacity of 500 megawatts (MW) by 2011.

Oregon’s Cleantech / ‘Green’ Jobs
The cloud covered Pacific Northwest is not the first place one might think of ideal for a solar manufacturing base. But there is tremendous local talent in technology and higher end manufacturing. The region is ideal for German-based SolarWorld.

The company and Oregon leaders are hoping to tap growth in the solar industry as it grows to $74 billion in 2017 from $20 billion in 2007, according to a projection by Clean Edge Inc., a market research firm focused on clean technology.

SolarWorld’s 480,000 square foot facility will develop integrated solar silicon wafer and solar cell production facility will fuel this burgeoning market. The company expects to employ 1,000 people at the Hillsboro, Oregon facility by 2011.

Headquartered in Germany and founded in 1977, SolarWorld has production facilities in Germany and the United States, including in California, Oregon and Washington, and is establishing a joint venture for module production in South Korea. The company delivers its products to market from sales offices in Germany, Singapore, South Africa, Spain and the United States.

SolarWorld announcment

Press release