Future of Shopping - RFID gets under your skin

April 13 2008 / by futuretalk / In association with Future Blogger.net
Category: Information   Year: General   Rating: 5 Hot

By Dick Pelletier

You enter the supermarket, grab an electronic shopping cart that recognizes you from your touch, and begin tossing items into pre-opened bags. The monitor on your “smart cart” not only displays each item, its price, and total amount spent; but also subtracts items returned to the shelf. Hold an item in your hand briefly and its description appears on the monitor.

When finished shopping, simply tap a “chipped” finger indicating which credit or debit card to use, or tap thumb for cash pay, which directs you to an automated cash machine – then out the door. On exit, select a security option to deactivate or encrypt all product chips, preventing evildoers from tracking you or your merchandise.

Though this futuristic scenario may still be a few years away, Albertson’s Chicago and Dallas area stores are experimenting with “Shop ‘n Scan”, a wireless scanner shoppers use to ring up groceries as they take them off the shelf. Eventually, Albertson’s wants to integrate this with other services that could one day become the precursor to a scenario like the one described above.

Milwaukee futurist David Zach envisions a bright future for RFID (Radio Frequency IDentification). “Chipped” tickets to local Miller Park sporting events, for example, allows management to recognize customers. Move to a more expensive seat during the game, and the system debits your account for the higher priced seat. (cont.)

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