GM & Segway Unveil Personal Urban Mobility Vehicle, Demonstrate Disruptive Power of Software & Mobility as Service

April 07 2009 / by Garry Golden
Category: Transportation   Year: General   Rating: 6 Hot

GM PUMA BrooklynGeneral Motors and Segway unveiled a new type of small electric motor vehicle with advanced software that could shift how we look at mobility as a service.

In an effort to appeal to digitally connected urban audiences, GM describes Project P.U.M.A. (Personal Urban Mobility and Accessibility) as a low-cost mobility platform that 'enables design creativity, fashion, fun and social networking.' This protoype model travels up to 35 miles per hour (56 kph), with a range up to 35 miles (56 km) between recharges (though it's not clear how urban residents will access wall sockets!)

'Smart' is the Real Revolution
The greatest opportunities to transform the human mobility experience in the next century are likely to emerge from ‘smarter software’, not cleaner energy systems.  It seems clear that the combustion engine will eventually struggle to keep cost and design competitive against the lowering 'manufacturing footprint' of electric motors powered by the integration of batteries, fuel cells and capacitors.  The real question is: Can human drivers keep up with changes ahead in software of 'smart cars'.

Vehicle-to-Vehicle communication systems that relay alerts and information to drivers to reduce congestion and prevent collisions are already being integrated into luxury vehicles. But within a decade or two we can expect low cost vehicles embedded with sensors and ‘situation awareness’ detection systems that make cars 'smarter' than drivers.

Access and Ownership (and Potential Chaos)
A compelling vision of Personal Urban Vehicles is the emergence of personal 'mobility as service' companies that connect outer hubs with urban destination points (offices, retail, recreation, et al).  In addition to owning personal vehicles, we can imagine paying for 'access' to fleets of vehicles that we don't have to park.  (Of course, adding fleets of small vehicles could mean chaos in urban areas for pedestrians! Not to mention pushback from the Cabbies in New York!)

More Images and Related Posts on The Future of Auto Industry

GM Segway PUMA

"Project P.U.M.A. represents a unique solution to moving about and interacting in cities, where more than half of the world's people live," said Larry Burns, GM vice president of research and development, and strategic planning. "Imagine small, nimble electric vehicles that know where other moving objects are and avoid running into them. Now, connect those vehicles in an Internet-like web and you can greatly enhance the ability of people to move through cities, find places to park and connect to their social and business networks."

GM Press Release










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Comment Thread (4 Responses)

  1. South Park already did it:;_The_Entity).jpeg

    Posted by: johnfrink   April 15, 2009
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  2. This is a great idea and I think the previous comment from permalink is wrong! This would world very well in the every day urban setting. You could use a plug in station at various locations like fuel stations at a very low cost to government or the consumer. Also it could be placed at the workplace very easily. Lets try and think outside the box people! Its not hard!

    Posted by: LifeORiley   April 17, 2009
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