[Video] Johnson Controls Pushes 'Efficiency Now', But Street Interviews Reveal Long Road Ahead With Consumers

March 14 2009 / by Garry Golden
Category: Energy   Year: General   Rating: 2

Johnson Controls continues to make itself one of the most relevant 'green' companies of the future.  But it might have to spend some serious cash on educating consumers if it expects a 'bottom up' change in the marketplace. 

Everyone agrees that efficiency is our 'lowest hanging fruit' for improving the energy sector, and JC is hoping to expand its brand through the message of 'Efficiency Now'.  But a recent 'Man on the Street' style video experiment in Chicago revealed a huge gap in energy literacy on core concepts like Sustainability, Carbon Footprint and Efficiency.

Via Greenbiz

Also Watch JC's Video: What is Green? (Embedded below)

Johnson Controls

 

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